Recent government research has shown that more than two-thirds of small businesses in the UK do not have a website, despite the fact that consumers prefer and expect businesses to have an online presence. It is vital therefore, that your small business sets up a website to satisfy the needs of your potential and existing customers.
1. 24 hour access
A website is open 24 hours a day, 7 days a week. Unlike a shop, a website is always open. At the very least, a website provides information about your company and your products to a prospective customer. At best, it gives them the opportunity to buy from you, even when you are not officially working.
2. Customer expectations
Consumers expect a business to have a website. Customers will not just buy from one provider or supplier, but are prepared to research products and services to ensure they get the best deal for the best price. If you don’t have an informative website, your potential customer will simply go elsewhere.
3. Extend your reach
If you don’t have a website, you are only effectively selling to people who already know about and are local to you. With a website, you have the potential to reach a far greater number of people spread over a wider area.
Whilst it is not always necessary or even a good idea to keep up with the Joneses, having a website is one instance of when it is necessary and a good idea. Basically, if your immediate competitor has a website, then you need one to just to stay in the game and provide an alternative.
If you want a professional website, but don’t have the time or the skills to write your own text, contact me for copywriting and let me write tailored and compelling content for you.
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