Every company, whether a small business or a large one, wants their website users to remain on the website for more than the standard three seconds. Here are some design and copywriting tips to engage your website users for longer.
Keep it clear
It should be clear what your company does, whether that is providing a service or a product. All website users are looking for something that will fulfil a need, and if it isn’t immediately clear how you can help them, they will look elsewhere.
Understand your audience
Knowing who your target market is can help you to design your website. Don’t try to be everything to everyone as this will simply end up with you missing your mark. Tailor your website with colours, images and text to appeal to your target users.
People are impatient and are unwilling to wait for website pages to load. Avoid flash images and other elements that slow your website down.
Proofread web content
Present a professional image of a company that pays attention to detail by ensuring that your web content – i.e. the text – is free of spelling mistakes, typos and other errors. Companies that fail to proofread web content are in danger of appearing untrustworthy.
Keep it fresh
Everyone company wants to rank high on Google and other search engines, and one way of doing this is to continually update your website with fresh content. Write articles and blogs, and rewrite industry news items to upload to your website to show that it is being regularly updated.
Call to Actions
Always include at least one, but preferably two, Calls to Action on every page of your website. Make it easy for your website users to find out how to get in touch with you.
If you would like your web content written for you, or have your existing web content proofread for errors, simply complete the enquiry form on the Contact page.
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