Which is best, digital marketing or traditional marketing? As technology moves on apace, you might be forgiven for thinking there is little point in undertaking traditional marketing methods, but can it really be dead? Do your business only need a digital marketing strategy?
Traditional marketing involves print advertising, as well as television and radio commercials. In print, you can send out mailshots, hand out flyers, and place full colour adverts in magazines. You can also shoot a 30-second television commercial or record a radio ad. Different mediums offer different opportunities, but one thing they all have in common is that they cost. Some of them, such as a television commercial, can cost a lot.
This is where digital marketing can be said to have the edge. A great deal of it doesn’t cost a thing, only your time. Digital marketing means engaging in social media, running promotions online and sending out direct emails. However, all of these things take commitment on your part. There is no part making a few posts on social media and then doing nothing for months. You have to keep engaging with your followers and people you follow.
There is another huge advantage to digital marketing and that is your ability to track how well your marketing campaigns perform almost immediately. Using Google Analytics or other types of analytical software, you can see how many visits your website receives as a result of the campaign, which pages are the most popular and which need refining to appeal to your visitors. Digital marketing also enables you to gain valuable feedback from your customers, which you can then use as testimonials on your site.
All this being said, there is still a place for traditional marketing. For example, people still like to flick through brochures and you can’t hand around an email, so a marketing strategy that combines the two is bound to deliver results.
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