Were you aware that in April, Google launched a new algorithm that changed the way the search engine giant ranks websites? If not and you haven’t updated your website for a while, it is possible that your company does not have a mobile-friendly website and your ranking on Google may have slipped.
More and more people are browsing the internet using a mobile device, such as a smartphone or a tablet. Because the screens on such devices are considerably smaller than desktop computers, it isn’t possible for a website to be viewed in the same way. Mobile-friendly websites understand this and ‘respond’ by resizing and repositioning the site’s elements to make viewing the website easier for the user. Without a responsive website, the user will have to scroll up and down and across the page to find what he or she is looking for. When you only have 3 seconds to engage your site’s visitor, you don’t want to do anything that may put them off, sending them away to view your competitor’s easy-to-use mobile-friendly website.
But what is worse that Google will now penalise you for not having a responsive, mobile-friendly website, rendering pretty much all of your digital marketing efforts useless. Your potential customers will simply not be able to find you when they perform a Google search.
So, take a good, objective look at your website and make sure that it is mobile-friendly. And while you’re examining your site, review the wording. Has your site’s content become a little outdated? Is it overly wordy? Do all of the links still work? If not, get in touch to have your website content rewritten.
I am a Copywriter, Proofreader, Virtual Secretary and Author.