Businesses are constantly being told that social media and customer engagement is the best way to promote and grow their business, yet all of these things – blogging, tweeting, posting – takes time and creativity.
If you’re a small business, it could be time that you can ill afford, yet it is a necessary, and free, part of your marketing strategy that you cannot afford to ignore. If you find yourself struggling to make regular blog posts and tweets, then you should consider outsourcing it to someone who can do them for you.
A good blog post should be related to your business but not necessarily specifically about the products or services you offer. Blogs need to be of value to your customers, providing information and advice. They should contain keywords or phrases which relate to your business and could come up in search engine results, but they can also provide links to other sites of value where applicable.
Consider hiring a copywriter to write blog posts for you, saving time that you can spend more profitably elsewhere.
I am a Copywriter, Proofreader, Virtual Secretary and Author.