IBM have announced that they are partnering with social media platform Twitter to assist businesses make decisions based on data collected from tweets, making it easier for them to develop marketing strategies and streamline administration.
This means that businesses will be able to predict trends in consumer buying, and IBM will train 10,000 staff members to provide advice to companies on how to make the best use of data collected via Twitter.
Scott Kessler, an analyst at S&P Capital IQ, commented on the partnership. He said, "Here we are seeing an alignment of old tech and new tech companies. It is the second such deal that IBM has announced in the last couple months. They realise they don't have all the answers and a lot of other companies have asset offerings that can be matched well."
Back in July, IBM also announced their partnership with Apple, and a plan to offer mobile devices which have been pre-loaded with apps suited for enterprise clients.
Although other data gathering and analysis systems are in existence, such as Google Analytics, Twitter hopes that this new partnership will help to attract new customers.
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