There are fashions in SEO just as there are fashions in anything else, and SEO these days really means getting other websites to feature your company on their blog or news feed, providing those all-important backlines.
Here are the reasons why you need to combine good SEO practice with getting your company name 'out there'.
1. Good quality web content earns you brownie points.
In order to grab attention, the PR documents that you send out have to grab the attention with intriguing headlines that draw a reader in.
2. Good content helps to attract authoritative links.
Google loves websites that can claim to be an authority in their field, and if your company can gain a few backlinks from respected websites, it is going to reflect well on yours. Google, in short, will like your site, and it may improve your ranking.
3. Brand name mentions are more important than hyperlinks.
If a company is doing something right, then it should be mentioned by other businesses, rather than a blog or news item just including a link to it in their content. If your company name is mentioned by media outlets, search engines will view you as an authority, and thereby improve your rankings.
4. Share your content on social media platforms
This can expose your company to a lot more people and create many more links, but it is sharing that counts. The more shares you have by industry partners and associated brands the wider your reach becomes, and once again, earns you brownie points with Google.
I am a Copywriter, Proofreader, Virtual Secretary and Author.